BUILDING BRAND NAME AND DNA AWARENESS

Problem: Despite being the #1 brand, Wacoal suffered from low brand recognition and brand values awareness. The existing logo significantly downplayed the brand name and there was no tagline that encompassed the brand’s values.

Solution: Replacing the brand logo with a more effective version and adding a memorable tagline “The Art and Science of Intimates”. Both were Adopted across digital touchpoints, shops and collateral.