PRESENTING WARDROBE SOLUTIONS

Problem: Wacoal needed to better promote its wide range of wardrobe solutions while also correcting perceptions as an older, unfashionable brand.

Solution: A 2 year collaboration with E! News fashion celebrity stylist, Zanna Roberts Rassi on a video series that stressed the fashion credibility of Wacoal’s products. The video ran in over 600 stores nationwide and on line, and was promoted via paid and social media marketing.

The positive brand impressions exceeded 100 million.