DIGITAL MEDIA STRATEGY
Strategy: Our brand media mission is building brand awareness and consideration among competitive brand users, younger women and select look-alike segments through a multi faceted media program. Wacoal has transitioned to 100% digital using a combination of custom editorial content, high impact shoppable units, premium programmatic banners, influencer ambassadors, and behavioral targeted paid social ads.
Results: Through ongoing optimizations, and despite relatively conservative budgets, these programs are delivering results above benchmarks. The Fall 2018 program delivered 31 million paid impressions, 40K site sessions, 93K custom content page views, and 466K engagements, and registered a 55% increase in awareness directly after the campaign.
