WACOAL COMFORT LEADERSHIP

Problem: Wacoal was concerned that new disruptor brands were claiming to be the fit and comfort leaders. A strong response was called for to assert Wacoal’s longstanding reputation for fit, comfort and quality.

Solution: A comprehensive marketing program under the trademarked theme “We Invented Comfort” delivered via digital ads, influencer networks, social media and across all touchpoints in stores and on line.

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Susan Malinowski