DRIVING PROFITABLE REPEAT SALES

Problem: Sales trends on established best sellers, which should account for upwards of 80% of revenue and gross margin, were down-trending precipitously, at a time when new styles were not making up the loss. Strong, effective action was mandated.

Solution: A comprehensive, 12 month long “Bra of the Month” campaign focused effectively on a key bra style each month with omni-channel activations in nearly every retail partner, each of whom registered upwards of a 30% positive sales trend on these critical styles.

A yearlong consumer sweepstakes and digital campaign awarded 30 bras every week all year long, promoting trial and demand for well-established styles, and a strong social and explosively viral campaign.

Over 1 million page views on our website, over 100 million brand impressions, of which only 25% were paid, and a nearly 50% gain in email list.